PURO is an art gallery for young and established artists with innovative proposals, curatorial projects, and national and international artists who wish to exhibit their work in La Paz and Santa Cruz.
PURO was born out of the fact that La Paz was the Ibero-American Capital of Culture in 2018. This motivated Gastón Ugalde, Keiko González, and Erika Ewel to open PURO as a contribution to the challenge of spreading the cultural richness of our country. PURO shares the objectives of revaluing and promoting the multicultural identity of Bolivia.